eCommerce Integration to Reduce Cart Abandonment Rate
Customer Profile:
The customer originally started as a farm supply store. But, with changing market needs, they evolved into a prominent outdoor power equipment provider. Committed to continuous excellence and innovation, they ventured into the “power equipment superstore” model and have been delivering world-class service to their customers.
Problem Statement:
The customer was facing a weekly cart abandonment rate of up to 10%, corresponding to an average order value (AOV) of $10,000. They wanted to address the abandonment rate by re-engaging customers, thereby boosting sales through their website.
Solution:
To solve the challenge of cart abandonment and re-engage customers in the buying process, Infopine’s solution involved:
- eCommerce integration with the Klaviyo marketing automation tool to enable consistent monitoring and sending notifications to customers reminding them of the items present in their carts.
- Improving the checkout UI/UX process to ensure simplified order placement procedure for customers.
- Scripting messages for implementing functionality for mail notifications, depending on user behavior, by identifying abandonment stages.
Technology Used:
GCP, Java, Oracle, Kubernetes Microservices based architecture, Klaviyo, Multi-tenant architecture for backend services, iFrame and API integration with 3rd party
Results:
Our solution of eCommerce integration with Klaviyo marketing automation tool resulted in:
- Reduced cart abandonment by 60%
- Increased customer average lifetime by 5%
- Increase in total number of orders by up to 20%
- Increased Average Order Value
- Enhanced overall customer satisfaction and loyalty
- Positive brand image and improved competitive advantage
Contact Us
So, what are you waiting for? Don’t let your competition get ahead of you. Contact us today to discuss your eCommerce integration needs and let us help you achieve your business goals!
