NetSuite Integration with WordPress to Improve eCommerce Performance
Customer Profile:
Customer is a rapidly growing eCommerce business specializing in selling a wide range of products online. They are known to have a diverse product catalog that caters to various consumer needs.
Problem Statement:
Customer was using WordPress for their eCommerce website and NetSuite ERP to manage their backend operations. However, due to lack of integration between the two systems, they were facing several challenges:
- Product prices and availability on the website were not always accurate because updates in NetSuite took time to reflect on the WordPress site, leading to customer dissatisfaction and order management issues.
- Orders placed on the WordPress site had to be manually entered into NetSuite, which was time-consuming and prone to human error.
- The lack of real-time data and slow order processing impacted the overall customer experience, due to delays in order confirmation and potential errors in inventory levels shown online.
Solution:
To solve these challenges, Infopine implemented an integration between their WordPress eCommerce site and NetSuite ERP. This integration automated the data exchange between the systems and helped our customer streamline both – frontend and backend operations.
Here’s how the integration worked:
- We used custom APIs to capture real-time price and product availability details from NetSuite ERP and push them directly to the WordPress site.
- When a customer placed an order on the WordPress site, the integration automatically created a corresponding sales order in NetSuite without manual intervention.
- The integration included real-time inventory updates, which ensured that the website reflected current stock levels, thereby preventing over-selling and under-stocking scenarios.
- Custom scripts were developed to handle data mapping and ensure that information flowed accurately between the systems.
Results:
NetSuite integration with WordPress resulted in significant improvements for the client’s business:
- Manual processes for updating product availability and processing orders were eliminated, saving time and reducing errors.
- Real-time synchronization ensured that product information and order details were always up-to-date and accurate across both systems.
- Automated order processing helped streamline operations, reducing the order-to-fulfillment cycle time by over 50%. The staff previously tasked with manual entry could now focus on higher-value activities.
- The automation of key processes and the elimination of manual errors resulted in faster order processing, improved accuracy, and higher customer satisfaction rates.
- The integration provided a scalable solution that could handle increased traffic and transactions without additional strain on resources.
Contact Us
So, what are you waiting for? Don’t let your competition get ahead of you. Contact us today to discuss your ecommerce integration needs and let us help you achieve your business goals!
