Case Study: Mobile App Development for a Bank
Customer Profile:
Customer is a leading bank, committed to serving the undeserved and unserved segments through its financial services. With technology playing a key role, their aim is to reach a wider audience and deliver top-notch customer experience.
Problem Statement:
The customer lacked a dedicated platform to engage with their audience and provide timely updates. Existing communication channels were limited in their effectiveness, resulting in low customer engagement and missed opportunities to expand their customer base. The company sought a solution to enhance customer engagement, increase brand visibility, and reach a broader audience.
Solution:
To address the customer challenges, Infopine decided to build an Android app that would serve as an interactive platform to keep customers informed about recent news, industry updates, events, and activities.
- The mobile app complemented the website and provided a mobile channel for customer engagement.
- The app also utilized push notification technology to deliver timely updates and alerts to customers, even when they were not actively using the app.
Technology Used:
- Android, PHP, Bootstrap, jQuery
- Web services (Rest), MySQL
Results:
- The mobile app provided a centralized platform for customers
- Customer engagement improved significantly
- Increased brand visibility and recognition
- Customers received timely updates through push notifications
- Improved communication and overall customer experience
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