Case Study: Enhancing eCommerce Platform for HVAC Distributor
Customer Profile
Client is a HVAC distributor of heating & cooling equipment, indoor air quality, parts, and accessories in United States. As a HVAC distributor, client provides a wide variety of products that are categorized into system tools which are provided by client’s Utility partners.
Problem Statement
In 2022, a rebate program was launched to increase sales and customer satisfaction. These rebates varied location-wise and were categorized based on taxonomy of American Standard System Selection tools. As per this program, customers would be able to claim rebates upon installing HVAC equipment. However, client was struggling to effectively display updated rebate information on their product listings and order management system, leading to decreased sales.
Solution
- To fully utilize the rebate program, the eCommerce platform was enhanced to provide accurate rebate data on product listings.
- Rebate calculation and display on the item listing, product listing, cart pages allowed online shoppers to make informed buying decisions based on their demography.
Results
The well-established rebate system and enhanced eCommerce platform resulted in:
- Increase in sales
- Increase in customer satisfaction
- Reduction in customer queries
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