Email Campaign Specialist
2- 3 Years Experience |
Mysuru |
Full Time
Required Skills
- 2–3 years of experience in email campaign execution, preferably for B2B tech/SaaS companies.
- Hands-on experience with tools like Mailchimp, ZohoCamapigns, HubSpot, Klaviyo, ActiveCampaign, or similar.
- Knowledge of email automation, CRM integration, and audience segmentation.
- Strong understanding of tracking setup, UTMs, A/B testing, and data analysis.
- Ability to create campaign performance reports and drive continuous improvement.
- Proven ability to work cross-functionally with sales, content, and design teams.
Key Responsibilities:
- Strategize and deploy email marketing campaigns tailored to different buyer stages and personas.
- Segment lists and develop targeted workflows for automated, personalized email journeys.
- Monitor KPIs including open rates, CTRs, conversions, and bounce rates.
- Set up and manage tracking systems using email platforms, Google Analytics, and UTMs.
- Generate detailed campaign performance reports and recommend actionable improvements.
- Continuously refine subject lines, content, CTAs, and frequency based on A/B testing and insights.
- Collaborate with the sales team for lead feedback and with the content/design team for asset creation.
- Ensure regulatory compliance (CAN-SPAM, GDPR) and maintain clean mailing lists.
Expertise & Specializations
- Email Marketing & Automation (campaign setup, workflows, nurturing)
- B2B Email Marketing (experience with tech/SaaS audiences)
- Tools Expertise (Mailchimp, HubSpot, ZohoCampaigns, ActiveCampaign)
- Audience Segmentation & CRM Integration
- Analytics & A/B Testing (Google Analytics, UTMs, reporting)
