B2B eCommerce Customization to Improve User Experience
Customer Profile:
Customer is known for delivering supply chain solutions to the Fortune 1000+ companies with the help of 200+ distributors operating from more than 2500 branch locations. Serving multiple industries, the customer is committed to delivering top-notch and cost-effective services.
Problem Statement:
Customer wanted B2B eCommerce customization to eliminate the struggle of Ariba customers of navigating between Ariba and their eCommerce site. Customer wanted to streamline the procurement process of the Ariba users by improving the punchout capabilities to enhance overall efficiency in B2B transactions.
Solution:
To address the challenges and to fulfill the customer’s need of B2B eCommerce customization, Infopine helped with:
- Designing and customizing the eCommerce platform to aligning with the customer’s requirement and hosting on GCP cloud
- Integrating third-party solutions to enhance overall system capabilities
- Provide robust integration support for punchout capabilities for Ariba customers
- Taking the punchout capabilities to the next level to ensure accurate product identification during order placement
- Implementing location-based warehouse identification to streamline user experience based on geographical location
- Lastly, commitment to providing ongoing support for maintaining the application and continuous enhancements
Technology Used:
GCP, Java, Oracle, Kubernetes Microservices based architecture, multi-tenant architecture for backend services, iFrame and API integration with 3rd party solutions
Results:
Our expertise in B2B eCommerce customization helped our customer achieved:
- Enhanced user engagement resulting in 10% increase in customer lifecycle
- Improved user experience leading to 18% increase in customer retention
- Simplified checkout process due to minimized clicks
- Streamlined product discovery for customers
- Reduced delivery time due location-based warehouse identification
Contact Us
So, what are you waiting for? Don’t let your competition get ahead of you. Contact us today to discuss your eCommerce customization needs and let us help you achieve your business goals!
