B2B eCommerce Customization for Wholesale Distributor
Customer Profile:
Customer is a reliable and renowned wholesale distributor of kitchen, bath, and lighting products operating from more than 26 locations across Georgia, Tennessee, and South Carolina. They have been successfully delivering world-class products to their customers for over 50 years with the aim of enhancing their daily lives.
Problem Statement:
Customer was experiencing a high exit rate on their B2B eCommerce site which was negatively impacting their customer retention and revenue. They wanted B2B eCommerce customization to upgrade their site to improve user experience and reduce the exit rate.
Solution:
To help the customer achieve their goal, Infopine’s B2B eCommerce customization experts implemented the following solution:
- Customized the eCommerce platform as per the customer’s requirement and hosted it on GCP cloud
- Implemented an intuitive and user-friendly UI incorporating the brand design to improve user experience on site
- Seamlessly integrated 3rd party solutions, such as SXE ERP, to streamline order placement and delivery across countries
- Implemented location-based warehouse identification to ensure reduced delivery timelines
Technology Used:
GCP, Java, Oracle, Kubernetes Microservices based architecture, multi-tenant architecture for backend services, iFrame and API integration with 3rd party solutions
Results:
With the commitment to providing continuous support for maintaining and enhancing the application, our B2B eCommerce customization expertise helped the customer achieve:
- 8% increase in customer life cycle value
- 22% increase in customer retention
- Faster checkout process for customers due to minimized clicks
- User friendly site with easy navigation for customers
- Increased customer loyalty and brand reputation
Contact Us
So, what are you waiting for? Don’t let your competition get ahead of you. Contact us today to discuss your eCommerce customization needs and let us help you achieve your business goals!
