Infopine - Product Marketing Executive

2-3 Years Experience | Mysuru | Full-Time

2–3 years of relevant experience in product marketing
Bachelor’s degree in Marketing, Communications, or a related field
Proven ability to write and promote engaging content tailored to target audiences
Strong knowledge of SEO, content marketing, and digital marketing best practices
Hands-on experience with marketing tools such as Google Analytics, SEMrush, and social media platforms
Excellent analytical, organizational, and project management skills
Knowledge of B2B marketing and experience in a SaaS or tech environment is a plus.

Key Tools & Technologies:
To excel in this role, candidates must have hands-on experience with the following tools:

Content Management Systems (CMS): WordPress, Wix, or similar platforms.
SEO Tools: SEMrush, Ahrefs, or Moz for keyword research and optimization.
Analytics Tools: Google Analytics, Google Search Console, or similar platforms for tracking and reporting.
Email Marketing Platforms: Mailchimp, Zoho Campaigns, or similar tools.
Social Media Management: Buffer, Hootsuite, or Sprout Social for scheduling and analyzing campaigns.
Design Tools: Canva, Adobe Creative Suite, or similar tools for creating marketing assets.

Content Creation:

- Write high-quality, engaging, and SEO-optimized content, including blogs, case studies, whitepapers, website content, emails, and social media posts.
- Collaborate with internal teams to craft product-centric narratives that highlight value propositions and solve customer pain points.
- Develop creative assets such as infographics, videos, and presentations to support campaigns.

Content Promotion:

- Execute multi-channel content promotion strategies to enhance visibility and drive traffic, including social media, email marketing, paid promotions, and influencer outreach.
- Optimize distribution channels to ensure maximum reach and lead conversions.
- Work closely with the digital marketing team to identify high-performing content and refine strategies.

Lead Generation:

- Design and execute inbound lead generation campaigns aligned with sales and marketing goals.
- Track and report lead acquisition metrics, including traffic, conversion rates, and ROI.
- Collaborate with sales to ensure leads are nurtured effectively through the pipeline.

Market Research:

- Analyze competitor strategies and industry trends to identify opportunities for content innovation.
- Gather insights on target audiences to inform content strategy and campaign development.

Performance Analysis:

- Measure and analyze the effectiveness of content and campaigns using analytics tools.
- Generate reports with actionable insights to optimize future campaigns.